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EYE-TRACKING AS A PHYSIOLOGICAL CORRELATE OF CONSUMER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW.
MH Neves Pereira… - REMark: Revista …, 2024 - search.ebscohost.com
This article is a systematic literature review that analyzes the use of eye-tracking as a
physiological correlate of consumer behavior in neuromarketing research. The review …
physiological correlate of consumer behavior in neuromarketing research. The review …
How virtual tourism influences travel intention: A study combined with eye movement and scenario experiment
J Xu, X Liu, H Pang, S Du, X Zhuo… - Asia Pacific Journal of …, 2023 - Taylor & Francis
To explore the impact of virtual tourism on travel intention, this study developed the model
incorporating virtual tourism content and form, visual appeal, presence, virtual attachment …
incorporating virtual tourism content and form, visual appeal, presence, virtual attachment …
Eyeing the pun: an eye-tracking study on the synergistic effects of visual and textual elements in tourism advertising
X Chen, Y Yang, A Bilgihan, W Liu - Journal of Hospitality and Tourism …, 2025 - emerald.com
Purpose The purpose of this study is to use a multi-methodological approach to investigate
how puns in texts and pictorial elements comprising human figures influence viewer …
how puns in texts and pictorial elements comprising human figures influence viewer …
[HTML][HTML] The influence of monochromatic illustrations on the attention to public health messages: An eye-tracking study
M Milošević, D Kovačević, M Brozović - Applied Sciences, 2024 - mdpi.com
Past research suggests that images can be a useful tool in attracting people's attention and
improving public health communication. This is especially important for the effective …
improving public health communication. This is especially important for the effective …
Effects of banner ad type, web content type and theme consistency on banner blindness: an eye movement study
B Ning, S Luo, A Wang, M Zhang - Cognitive Processing, 2023 - Springer
During the epidemic, online advertising became more important, and several studies have
suggested that internet users tend to avoid viewing online ads, such as banner ads …
suggested that internet users tend to avoid viewing online ads, such as banner ads …
People also ask: How does this tool affect exploration-exploitation strategies with regard to prior domain knowledge and search context? An eye-tracking study
With the diversification of Internet uses, online content type has become richer. Alongside
organic results, search engine results pages now provide tools to improve information …
organic results, search engine results pages now provide tools to improve information …
Position and location as influencing factors for the brand awareness of eSports viewers
M De Zoeten, T Könecke - German Journal of Exercise and Sport …, 2023 - Springer
While eSports broadcasts and advertisers try to target viewers using static virtual in-match
advertising, nearly no research regarding the subject exists. This brief communication …
advertising, nearly no research regarding the subject exists. This brief communication …
Using VR and eye-tracking to study attention to and retention of AI-generated ads in outdoor advertising environments
In contemporary urban environments, advertisements are ubiquitous, capturing the attention
of individuals navigating through cityscapes. This study simulates this situation by using VR …
of individuals navigating through cityscapes. This study simulates this situation by using VR …
Componentes visuales en la publicidad desde la experiencia del cliente en una marca de moda: Visual components in advertising from the customer experience in a …
CM Tigselema, MM Jerez… - REVISTA CIENTÍFICA …, 2024 - revistas.ecotec.edu.ec
Los usuarios de Facebook frecuentemente están expuestos a una sobrecarga y saturación
de información visual que causa que ignoren el 70% del contenido, bajo este contexto el …
de información visual que causa que ignoren el 70% del contenido, bajo este contexto el …
The effect of human images in advertisements on consumer attention by product type and gender: an eye-tracking study
In today's competitive marketing environment getting through the clutter to get the customer's
attention is very important. It could be said that the first purpose of a successful …
attention is very important. It could be said that the first purpose of a successful …