Small and Medium Enterprises (SMEs) have a central role in the Indonesian economy.
SMEs are a driver of the Indonesian economy and non-oil exports and have a significant …

Marketing Performance is one of the weaknesses of SMEs in many previous studies. This
study aims to bridge the research gap between Social Media Marketing and improve …

This study examines market turbulence's role in moderating the relationship between
entrepreneurial marketing and marketing performance in tuna fillets SME industries in …

This study scrutinizes the overlooked role of indigenous value as the prime constituent of
product attractiveness and demonstrate how the indigenous products' value adds to its …

Small-medium enterprises (SMEs) have a significant and competitive role to play in the
Indonesian economy. Numerous evidences support the fact that the nature of small and …

The purpose of this study to analyze the inconsistent effect of Green Marketing Strategy on
Marketing Performance. This study offers the concept of Geo-cultural Product Attractiveness …

The efficacy and strategies of digital marketing employed by small and medium-sized
businesses were analyzed in this study. This study examined the influence of electronic mail …

This study analysed the influence of market orientation and product innovation capability on
product competitiveness to improve marketing performance on clay handicraft products in …

Under the boom of market economy in China, marketing mix is being updated constantly to
facilitate the all-round development of various industries. To accurate evaluate the effect of …

El objetivo general del estudio fue establecer la relación entre el marketing digital y la
fidelización de los clientes de la Mype de distribuciones e importaciones VYD, Chorrillos …