The purpose of this study is to understand the role of social media content on users'
engagement behavior. More specifically, we investigate:(i) the direct effects of format and …

This study investigates the impact of customer relationship management (CRM) and
company reputation on customer loyalty with customer satisfaction mediating the relation …

Live-stream shop** is experiencing unprecedented growth. However, research in live-
stream commerce is in its infancy. The current study integrates uses and gratifications …

Although live social commerce apps have emerged as a marketing channel recently, live
social commerce, as a relatively new phenomenon, has attracted little attention. The authors …

With the application of artificial intelligence (AI) technology in organizational frontlines,
customers' service experiences have begun to shift from interactions with service personnel …

As a new business model, live-streaming commerce has great commercial value. This study
used the stimulus–organism–response framework to explore the psychological mechanisms …

Drawing on the information system success model and perceived value theory, we develop
a research model to examine factors that may affect user satisfaction and loyalty of mobile …

Purpose The purpose of this paper is to assess the effect of two promotional methods,
namely, celebrity endorsed advertisement and selfie promotion, on customers' decision …

The popularity of mobile devices has ushered in the prosperity of mobile commerce, yet
research on mobile advertising and mobile marketing remains scant. Marketing ads …

The online game market is highly popular, resulting in fierce competition among game
makers and prompting them to find ways to strengthen gamer loyalty. Online gamers enjoy …