The purpose of the current paper is to review the implementations of the theory of planned
behavior (TPB), as one of the most widely used social-psychological model in the literature …

The Metaverse, underpinned by its technical infrastructure, heavily relies on user
engagement and behavior for successful integration into educational settings …

The COVID-19 pandemic has forced tourism practitioners to create efficient strategies to
attract travelers. Using three theoretical frameworks, such as tourist trust (political …

This study sought to propose an extended model of the theory of planned behavior (TPB),
incorporating further major constructs in tourism marketing (ie travel motivation, eWOM …

Airbnb is widely recognized as a disruptive innovation in the tourism industry. While
separate studies have examined various factors affecting consumers' adoption of Airbnb, the …

The study, being explorative, attempts to extend the social-psychological behavioral model
ie Theory of Planned Behavior (TPB) by including two additional constructs viz. moral …

Abstract The extended Theory of Planned Behavior (TPB) incorporates environmental
concern, a critical variable in green marketing literature, intending to achieve triple bottom …

Green products are among the widely used products worldwide due to their environmental
benefits. However, information on the consumers' purchase intention towards green …

Although there are some instances of prior research on the relationship between attitude
and purchase intention for environmentally sustainable products, literature is scant about …

Purpose This paper aims to examine travelers' behavioral intention of traveling in the period
of coronavirus by using the theory of planned behavior. The framework incorporates attitude …