Marketing green products requires different approaches than marketing non-green products
(eg, to counteract consumer prioritization of self-interest and focus on the short-term vs. long …

Green vehicles, such as electric vehicles (EVs), are getting noteworthy popularity among
consumers worldwide. The purpose of this paper is to establish EVs as a feasible long‐term …

Green consumption is evolving and has received much attention from retailers and
academic. Previous studies reveal a gap among green purchase intention and green …

The increasing interest in sustainable consumption has lead several scholars to investigate
the determinants that drive the consumption of organic food. Most of this research is based …

Previous environmental sustainability studies have examined only limited type of pro-
environmental behaviour (PEB; eg, recycling), but have not explored relationships among …

Society has become increasingly socially and environmentally conscious owing to global
environmental challenges, and COVID-19 has become an eye-opener. Although people …

Barriers to Environmental Innovation in SMEs: Empirical Evidence from French Firms | Cairn.info
Cairn.info, Matières à réflexion Cairn.info, Matières à réflexion Aucune suggestion trouvée …

We examined the subjective experiences of young environmentalists who engage in green
consumption practices from the theoretical lens of Warde's (J Consum Cult 5 (2): 131–153 …

Green consumerism research suffers from a paucity of comprehensive, cross-cultural
investigations and lacks insight into the interplay of sustainability dimensions and human …

This study examines the value based predicting factors of sustainable consumption (SC)
behaviors of individuals by examining four types of environmentally significant consumer …