This research aims to investigate the adoption gap in mobile payment systems between Italy
and China, focusing on users' intention to adopt mobile payment. The theoretical framing …

Social dimension is a fundamental element in the evaluation of initiatives and policies that
are demanded and promoted by public and private organizations as well as society as a …

Intangible cultural heritage can provide cultural value content for product development and
marketing of tourism destinations, enabling these areas to obtain economic benefits. This …

Event Studies is the only book devoted to develo** knowledge and theory about planned
events. It focuses on event planning and management, outcomes, the experience of events …

National culture can affect consumer behaviour, but there is limited empirical evidence to
establish the exact magnitude of this effect in particular consumption contexts and in specific …

At present, few studies have focused on the antecedents and consequences of music
festival visitors' flow experience. Based on the cognitive appraisal theory, this study explores …

Purpose The revival of local foods in the tourism context plays a significant role in attracting
visitors. Unexpectedly, empirical evidence on food festivals aimed at reviving local cuisine in …

The present study develops a conceptual framework that sheds light on whether institutional
pressures (ie, normative, mimetic, and coercive) and corporate support can improve …

Local festivals may leverage local specialties and various historical, cultural, and artistic
resources throughout their respective regions to attract tourists, inducing positive economic …

The economic, cultural, political, and social benefits of festival tourism for local communities
are gaining increasing recognition. However, determining the means of creating a long …