Purpose The purpose of this paper is to report on the development and validation of a
consumer power scale comprising a personal and a social power dimension. Personal …

The teaching-learning relationship has been subject to discussion within higher education
(HE), as has the traditional lecture. Teaching and lectures cannot be understood without …

Marketing channels have faced rapid structural and functional transformations during the
last few decades. While a large body of research has been devoted to understanding the …

This study explored the communication engagement methods and programs and services
that impacted the satisfaction of the electric cooperative's key accounts. The researcher …

Marketing channels have faced rapid structural and functional transformations during the
last few decades. While a large body of research has been devoted to understanding the …