The service-dominant (SD) logic lens for understanding value co-creation and customers'
interactive roles in the service exchange has emerged as a focal theme of interest among …

The paper develops a conceptual framework to study the constructs of information
technology (IT)-supported value co-creation and co-destruction through shared processes of …

Customers increasingly rely on reviews for product information. However, the usefulness of
online reviews is impeded by fake reviews that give an untruthful picture of product quality …

Value co-destruction is a possible outcome of business, public and consumer collaboration.
We examine reasons that lead to value co-destruction and when these reasons emerge …

The formulation of strategic alliance by commercial, social and government organizations
has potential to simultaneously achieve market related success and develop solution to …

The aim of this conceptual article is to both provide a critical review of research into value co-
destruction (VCD) and outline a common conceptual framework in order to better …

The digital evolution that businesses are facing highlights the need for organisations to be
agile, to collaborate with customers and to change the mindset of employees and managers …

Digital technologies are transforming human relations, interactions and experiences in the
business landscape. Whilst a great potential of artificial intelligence (AI) in the service …

While the current literature generally assumes that implementing sustainable business
practices (SBPs) will lead to improved wellbeing and positive outcomes, relatively little …

Purpose Actors who participate in co-created service experiences typically assume that they
will experience improved well-being. However, a growing body of literature demonstrates …