This case study examines how fans can experience a major sporting event (cycling's Tour of
Italy) through a particular new communication technology platform—Twitter. To explore this …

Located in the United States, NBC (National Broadcasting Company) is the biggest and
most powerful Olympic network in the world, having won the rights to televise both the …

The escalating ubiquity of social media has intensified the influence of public relations on
the general populace's outlook toward sports and athletes. However, there are limited …

The current study examined the memorable messages first-generation college students
received from their on-campus mentors about college and family. Accordingly, 30 first …

Research on sports fans has demonstrated a positive relationship between fan identification
and self-esteem. The current investigation extended previous research by testing media use …

This study traced fan reactions to and support of Floyd Landis over the final and dramatic
stages of the 2006 Tour de France through the lens of parasocial interaction. A thematic …

When we envisioned the contents of this book, we sought the widest scope imaginable to
understand sporting mega-events and their mediation. From a cricket pitch in Melbourne to …

This case study, using social-identity theory as a framework, examines how sport consumers
and producers used different identifiers to engage in conversation during the final games of …

This article investigates communicative practices surrounding wheelchair rugby, a growing
sport played worldwide by people with quadriplegia. Researchers have studied extensively …

Sport teams by definition can be considered a type of organization; yet, the incorporation of
an organizational perspective has not been utilized to examine athletes' interactions. The …