The objective of this study is to identify and analyze the scientific literature with a bibliometric
analysis to find the main topics, authors, sources, most cited articles, and countries in the …

The immersive technologies of augmented reality (AR) and virtual reality (VR) have been
widely applied in the tourism sector. Previous research has independently explored effective …

Abstract Augmented Reality (AR), Virtual Reality (VR), Mixed Reality, and Extended Reality
(often–misleadingly–abbreviated as XR) are commonly used terms to describe how …

Augmented Reality (AR) has received increased attention over the last years, both from
managers and scholars alike. Various studies in the marketing discipline have tackled …

Virtual Reality (VR) experience escapes allow individuals to spend hours on end in
immersive virtual environments and interact with content in a world that is providing shelter …

Purpose The purpose of this paper is to investigate how previous literature has analyzed the
role of augmented reality and virtual reality in the field of tourism, distinguishing between …

Technology in tourism-from information communication technologies to eTourism and smart
tourism towards ambient intelligence tourism: a perspective article | Emerald Insight Books …

Purpose Technological disruptions such as the Internet of Things and autonomous devices,
enhanced analytical capabilities (artificial intelligence) and rich media (virtual and …

Abstract The arrival of Virtual-Reality, Augmented-Reality, and Mixed-Reality technologies is
sha** a new environment where physical and virtual objects are integrated at different …

This research investigates the extent to which Mobile Augmented Reality (MAR) apps can
influence user attitudes and shop** behavior. It empirically explores user experience and …