Store atmospherics affect consumer behavior. This message has created a revolution in
sensory marketing techniques, such that across virtually every product category, retailers …

Food product-extrinsic sounds (ie, those auditory stimuli that are not linked directly to a food
or beverage product, or its packaging) have been shown to exert a significant influence over …

Academic literature retains a dearth of empirical evidence of the cutting-edge aspect of
artificial intelligence (AI)-powered digital assistance and digital multisensory cues, despite …

We live in a multisensory world. Our experiences are constructed by the stimulation of all our
senses. Nevertheless, digital interactions are mainly based on audiovisual elements, while …

The rapid popularity of live streaming promotes the emergence of a new business model
known as live streaming commerce. Due to high interactivity and rich-sensory stimuli, live …

Mental intangibility during product evaluation remains one of the greatest drawbacks for
online purchasing. However, emerging multi-sensory Augmented Reality (m-AR) …

Online retailers are increasingly using augmented reality (AR) and virtual reality (VR)
technologies to solve mental and physical intangibility issues in a product evaluation …

This paper proposes and tests a model to explain how consumers' perceptions of product
presentation technologies may affect online impulse buying. Data from a laboratory …

Consumers can use alternative methods to interact with or access a brand through their
mobile devices. They can type a response using a touchscreen keyboard (touch interaction) …

Packaging plays an important role on attracting the consumers' attention and creating
hedonic and sensory expectations, which may affect actual product experience. The present …