The paper examines the sustainable consumption behavior of two emerging countries,
China and India. The conceptual framework incorporates egoistic value, social consumption …

This study aims to examine how these factors—egoistic and altruistic values and social
consumption motivation-stimulus factors—influence sustainable consumption behaviour …

The current existential global threat brought about by excessive carbon emissions caused
by employee activity in the workplace calls for actions of corporate environmental policy …

The aim of the study is to examine the influence of altruistic values, egoistic values, and
perceived consumer effectiveness on eco-friendly purchase intention, with moderating effect …

Green marketing has been a growing trend in recent years as companies aim to align their
business practices with environmental sustainability. This research aimed to examine the …

Purpose Environment-friendly behaviour is essential for a sustainable development. The
study is an attempt to fill the research gap by analysing the mediating role of environmental …

This study aims to outline the influence of Environmental Attitude (EA) in Purchase Intention
(PI) and Purchase Behavior (PB). The Theory of Reasoned Action (TRA) was extended by …

The value of sustainable consumption behaviors has dramatically increased and become an
important focus area in the market and society. This study examines the internal and …

The purpose of this research study is to examine the antecedents of sustainable purchasing
intention among two Asian countries' consumers, namely, India and Indonesia. Snowball …

Purpose This research study uses the theory of planned behavior to investigate the factors
such as environmental concern, perceived control behavior and subjective norms that foster …