Amalgamation of customer relationship management and data analytics in different business sectors—A systematic literature review
Customization of products or services is a strategy that the business sector has embraced to
build a better relationship with the customers to cater to their individual needs and thus …
build a better relationship with the customers to cater to their individual needs and thus …
[PDF][PDF] Critical success factors for electronic customer relationship management success adoption: Telecommunication companies case study
EA Anaam, KAA Bakar, NSM Satar… - International Journal of …, 2021 - researchgate.net
A systematic literature review has been conducted on the exiting E-CRM system and found
that 70% of E-CRM projects do not meet their ultimate goals. Furthermore, more than 77% of …
that 70% of E-CRM projects do not meet their ultimate goals. Furthermore, more than 77% of …
[PDF][PDF] Application of the updated DeLone and McLean IS success method to investigate e-CRM effectiveness
Information and communication technology has a significant influence on employee
procedures. Businesses are investing in e-CRM technologies, yet it is difficult to assess the …
procedures. Businesses are investing in e-CRM technologies, yet it is difficult to assess the …
Customer Relationship Management Systems: The Trends and Technologies
I Dave - SAMVAD, 2017 - samvad.sibmpune.edu.in
In today's globalized competitive scenario, mass customization and customer service are
important tools for customer attention, retention and loyalty. This paper aims to scrutinize the …
important tools for customer attention, retention and loyalty. This paper aims to scrutinize the …
[PDF][PDF] A Sentiment Analysis Based Approach for Jio to Create Lifetime Customer Value by Virtue of its After Sales Strategy
AK Banerjee, D Panda - indusedu.org
Due to growing complexities in business-to-business products, the relationship between a
seller and a buyer usually never ends after the purchase transaction. Customers buy …
seller and a buyer usually never ends after the purchase transaction. Customers buy …