Las empresas se enfrentan al desafío de innovar, ya que el entorno competitivo se
caracteriza por constantes y repentinos cambios. Objetivo. Analizar el estado de la cuestión …

While data-driven innovation (DDI) is receiving substantial attention from academics and
industry specialists, there is limited research on its dimensions and effects in marketing. We …

Aim/Purpose This study aimed to investigate the impact of innovation management and
learning orientation as the mechanisms playing the role of an intermediate relationship …

In the rapidly changing market environment, innovative work behavior plays an important
role in improving small and medium enterprises'(SMEs) efficiency and competitiveness …

Buku ini memberikan pengantar cara dan strategi menjalankan bisnis di dalam masyarakat
yang semakin terbuka terhadap berbagai perubahan khususnya dalam manajemen era …

This study aimed to assess the effect of Human Capital, Structural Capital, Relational
Capital, and Innovative Behavior in the organizational performance of PT. PLN (Persero) …

Purpose Besides small-and medium-sized enterprises'(SMEs) constraints, there is a lack of
critical observations of the human capital model naturally inspiring themselves from within …

Purpose The concept of integrated marketing communications (IMC) was developed in the
1990s and has gained significant interest from academics and practitioners, yet it is seldom …

The company always tries to improve competitiveness by improving company performance.
Using upgraded digital technology makes it easier for internal and external companies to …

Many countries have encountered coronavirus pandemic crisis around the world. Through
the outbreak of this disease in Iran, preventive plans have been implemented to break the …