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The role of digitalization in business and management: a systematic literature review
Digitalization is a powerful engine for economic growth in the world. In 2018, digitally
transformed firms represented 13.5 billion US dollars of global GDP and, towards the end of …
transformed firms represented 13.5 billion US dollars of global GDP and, towards the end of …
A systematic review of the literature on digital transformation: Insights and implications for strategy and organizational change
In this article we provide a systematic review of the extensive yet diverse and fragmented
literature on digital transformation (DT), with the goal of clarifying boundary conditions to …
literature on digital transformation (DT), with the goal of clarifying boundary conditions to …
The mass customization decade: An updated review of the literature
The analysis and implementation of mass customization (MC) systems has received growing
consideration by researchers and practitioners since the late 1980s. In this paper we update …
consideration by researchers and practitioners since the late 1980s. In this paper we update …
Channel differentiation strategy in a dual-channel supply chain considering free riding behavior
The emergence of e-commerce has compelled original brand manufacturers to adopt cross-
channel strategies. This research investigates how a manufacturer facing free riders should …
channel strategies. This research investigates how a manufacturer facing free riders should …
Putting one-to-one marketing to work: Personalization, customization, and choice
The tailoring of a firm's marketing mix to the individual customer is the essence of one-to-one
marketing. In this paper, we distinguish between two forms of one-to-one marketing …
marketing. In this paper, we distinguish between two forms of one-to-one marketing …
An economic analysis of online advertising using behavioral targeting
Online publishers and advertisers have recently shown increasing interest in using targeted
advertising online. Such targeting allows them to present users with advertisements that are …
advertising online. Such targeting allows them to present users with advertisements that are …
The effect of multichannel and omnichannel retailing on physical stores
Most retailers today sell products through an online channel in addition to traditional
physical stores. We investigate how such a multichannel or omnichannel retailer should …
physical stores. We investigate how such a multichannel or omnichannel retailer should …
Determinants of e-repurchase intentions: An integrative model of quadruple retention drivers
HT Tsai, HC Huang - Information & Management, 2007 - Elsevier
Although researchers and practitioners in the field of e-commerce are now paying more
attention to online customer loyalty, the focus previously was on overall customer …
attention to online customer loyalty, the focus previously was on overall customer …
[ספר][B] The book publishing industry
AN Greco - 2013 - taylorfrancis.com
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market
paperbacks) and reviews all major book categories to present a comprehensive overview of …
paperbacks) and reviews all major book categories to present a comprehensive overview of …
C2M strategies on an e-commerce platform under brand competition
G Lyu, H Hu, G Zhuang, C ** - … Part E: Logistics and Transportation Review, 2023 - Elsevier
With the growing diversity of consumer preferences, an emerging mode of supply chain
innovation, the consumer-to-manufacturer (C2M) model, is being adopted by e-commerce …
innovation, the consumer-to-manufacturer (C2M) model, is being adopted by e-commerce …