The role of digitalization in business and management: a systematic literature review

E Calderon-Monge, D Ribeiro-Soriano - Review of managerial science, 2024‏ - Springer
Digitalization is a powerful engine for economic growth in the world. In 2018, digitally
transformed firms represented 13.5 billion US dollars of global GDP and, towards the end of …

A systematic review of the literature on digital transformation: Insights and implications for strategy and organizational change

A Hanelt, R Bohnsack, D Marz… - Journal of …, 2021‏ - Wiley Online Library
In this article we provide a systematic review of the extensive yet diverse and fragmented
literature on digital transformation (DT), with the goal of clarifying boundary conditions to …

The mass customization decade: An updated review of the literature

FS Fogliatto, GJC Da Silveira, D Borenstein - International Journal of …, 2012‏ - Elsevier
The analysis and implementation of mass customization (MC) systems has received growing
consideration by researchers and practitioners since the late 1980s. In this paper we update …

Channel differentiation strategy in a dual-channel supply chain considering free riding behavior

C Tian, T **ao, J Shang - European Journal of Operational Research, 2022‏ - Elsevier
The emergence of e-commerce has compelled original brand manufacturers to adopt cross-
channel strategies. This research investigates how a manufacturer facing free riders should …

Putting one-to-one marketing to work: Personalization, customization, and choice

N Arora, X Dreze, A Ghose, JD Hess, R Iyengar, B **g… - Marketing Letters, 2008‏ - Springer
The tailoring of a firm's marketing mix to the individual customer is the essence of one-to-one
marketing. In this paper, we distinguish between two forms of one-to-one marketing …

An economic analysis of online advertising using behavioral targeting

J Chen, J Stallaert - Mis Quarterly, 2014‏ - JSTOR
Online publishers and advertisers have recently shown increasing interest in using targeted
advertising online. Such targeting allows them to present users with advertisements that are …

The effect of multichannel and omnichannel retailing on physical stores

F Gao, VV Agrawal, S Cui - Management Science, 2022‏ - pubsonline.informs.org
Most retailers today sell products through an online channel in addition to traditional
physical stores. We investigate how such a multichannel or omnichannel retailer should …

Determinants of e-repurchase intentions: An integrative model of quadruple retention drivers

HT Tsai, HC Huang - Information & Management, 2007‏ - Elsevier
Although researchers and practitioners in the field of e-commerce are now paying more
attention to online customer loyalty, the focus previously was on overall customer …

[ספר][B] The book publishing industry

AN Greco - 2013‏ - taylorfrancis.com
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market
paperbacks) and reviews all major book categories to present a comprehensive overview of …

C2M strategies on an e-commerce platform under brand competition

G Lyu, H Hu, G Zhuang, C ** - … Part E: Logistics and Transportation Review, 2023‏ - Elsevier
With the growing diversity of consumer preferences, an emerging mode of supply chain
innovation, the consumer-to-manufacturer (C2M) model, is being adopted by e-commerce …