Purpose This study aims to offer the intellectual structure and dynamics of the sustainability
branding field, involving the identification of influential authors and journals, current and …

Global consumers are increasingly expecting brands to strive to positively impact the
communities and societies in which they exist. Marketers are taking heed, looking to balance …

Negative user-generated content provides cues that warn other consumers to avoid using a
particular product or service. This study explores whether brand feedback can counteract …

The role of Instagram brand messaging as a force for good is examined when a brand's
mission is creating societal change and where being authentic can also lead to controversy …

This research investigates the impact of Corporate Social Responsibility (CSR)
communication by hospitality organizations in a develo** country on sha** customers' …

Purpose This study examines the impact of digital corporate social responsibility (CSR) on
social entrepreneurship, organizational resilience and competitive intelligence during the …

The aim of this paper was to investigate the relationship between corporate social
responsibility (CSR), organizational commitment, and organizational identification with …

There have been multiple research studies in recent days that have analyzed the growing
role of social media in firms' communication strategy as well as the role of social media in …

Social media is a particularly useful tool to promote sustainable tourism destinations.
However, little is known about consumer engagement with social media communication in a …

Purpose Grounded in the stakeholder theory and signaling theory, this study aims to
broaden the research agenda on environmental, social and governance (ESG) investing by …