The evolution of multichannel retailing in the form of omnichannel retailing (omniretailing),
dramatically alters the retailing landscape. In parallel, physical web, a Bluetooth beacons …

Retailers have found it increasingly difficult to create a differential advantage based on the
traditional marketing mix. This chapter sheds light on the increasing role of atmosphere as a …

Proximity-based Location Services are a promising omnichannel retail solution in order to
provide Offline-to-Online channel integration in-store, following Social-Local-Mobile …

Sažetak Pojava internetskih digitalnih kanala, kao što su mobilni kanali i društveni mediji,
promijenila je maloprodajne poslovne modele, izvođenje maloprodajnog miksa i ponašanje …

Development of Educational Material (2011-2013) in the context of the “ΕSPΑ 2007-2013”
action “Innovation and Entrepreneurship of the Athens University of Economics and …

Предмет истраживања дисертације јесте развој модела примене интернета
интелигентних уређаја у маркетингу и малопродаји. Централни истраживачки проблем …

Over the last decade, the retail industry has seen dramatic changes, driven by
advancements of new retail and mobile consumer technologies, evolving consumer and …

Omnichannel integration technologies, such as location-based services blend all the retail
channels together, constituting Social-Local-Mobile (SoLoMo) settings that provide a …