Abstract Corporate Social Responsibility expresses a situation in which companies adopt a
broader business view assuming their impact on society. While some firms start to develop …

Customer requirements play a vital and important role in the design of products and
services. Quality Function Deployment (QFD) is a popular, widely used method that helps …

The role of higher education (HE) in the development of societies is an unquestionable fact,
and its management has traditionally been a major concern of governments. Lately, there …

En los últimos años la situación de las universidades ha experimentado cambios
importantes que han hecho que éstas se preocupen de dos aspectos estrechamente …

The environment in which university institutions develop their activities has become more
competitive over recent decades and market elements have been introduced into the sector …

There is a growing need to evaluate the factors that enable universities to attract and retain
students. University brand managers require a better understanding of how students …

Approaching marketing as applied to higher education, this study aims to discuss the
theoretical concepts of marketing in education and apply them to the Brazilian and …

The purpose of this paper is to present relevant aspects of the marketing approach of the
universities' activities in the current market conditions of higher education institutions …

This study is generally aims to analyze the influence of internal customer satisfaction and
perceptions of service quality in creating trust and word of mouth in higher education service …

This study will examine the partnership relationship between economic academic and
business environment and will propose a series of measures regarding how this relationship …