Considerable research suggests that advertising executional cues can influence
communication effectiveness. Related research indicates that communication effectiveness …

This article is a review of academic research on the content and effects of sexual information
in advertising (ie, sex in advertising). In addition to covering common types of sexual content …

This article examines the impact of two dimensions of music—its fit with the advertised
message and its ties to past emotion-laden experiences (indexicality)—on low-and high …

Product placement in movies is an important emerging area of marketing and advertising
communications, but it also raises controversial ethical issues. In order to investigate these …

Gaining consumers' attention and generating favorable attitudes are two key advertising
objectives. Using two experiments in an on-line environment, we consider the effects of the …

Researchers have often attempted to answer the question,'Does sex sell?'In this article, we
present a meta-analysis of studies that used an experiment to test the effect of sexual …

Purpose–The purpose of the paper is to explore empirically the overall relative effectiveness
of alternative positioning strategies from a consumer perspective. Design/methodology …

Previous research on the use of either implicit or explicit sexual imagery in advertising has
focused mainly on factors such as the gender of the receiver, the product advertised …

This study extends the research on cross-cultural advertising by comparing print
advertisements from the United States and France in terms of emotional appeals …

The effects of context-induced psychological responses have primarily been studied in
experimental television settings. Contrary to previous research, this study examines the …