Digital technologies are changing the nature of teamwork in ways that have important
implications for leadership. Though conceptually rich and multi-disciplinary, much of the …

This article develops and discusses the concept of customer engagement behaviors (CEB),
which we define as the customers' behavioral manifestation toward a brand or firm, beyond …

This study examines the role that business intelligence (BI) and communication
technologies play in how firms may achieve organizational sensing agility, decision making …

Purpose–This paper aims to delineate the meaning, conceptual boundaries and dimensions
of consumer engagement within the context of online brand communities both in term of the …

As firms work tod engage customers better, researchers have attempted to understand
customer engagement (CE) empirically. CE goes beyond purchase and is the level of the …

Social commerce, as a relatively new phenomenon, has attracted little research attention.
This study aims to provide initial insights into the dynamics of customer participation in social …

As more firms adopt big data analytics to better understand their customers and differentiate
their offerings from competitors, it becomes increasingly difficult to generate strategic value …

Using qualitative studies involving executives and customers, this study explores the nature
and scope of customer engagement (CE), which is a vital component of relationship …

The use of social media creates the opportunity to turn organization-wide knowledge
sharing in the workplace from an intermittent, centralized knowledge management process …

Although customer engagement (CE) has emerged as a widely used term in many
industries, including tourism and hospitality, academic research lacks a clear …