Big data adoption is a process through which businesses find innovative ways to enhance
productivity and predict risk to satisfy customers need more efficiently. Despite the increase …

Abstract Big Data Analytics (BDA) usage in the industry has been increased markedly in
recent years. As a data-driven tool to facilitate informed decision-making, the need for BDA …

Much of the research on big data analytics has been centered on technical or system
development. Research has been carried out on the usage of big data analytics to …

Background The term “big data” refers to the vast volume, variety, and velocity of data
generated from various sources—eg, sensors, social media, and online platforms. Big data …

Incorporating big data analytics into a particular context brings various challenges that rest
on the model or framework through which individuals or organisations adopt big data to …

The use of big data promises to drive economic growth and development and can therefore
be a value-adding factor, but compared to private or public organisations, the country level is …

Background: Big data analytics (BDA) offers a frontier of opportunities across all industries
enabling improvements in marketing, customer service and product development. The …

India and China have launched enormous projects aimed at collecting vital personal
information regarding their billion-plus populations and building the world's biggest data …

Background: As a breakthrough technology, big data provides an opportunity for
organizations to acquire business value and enhance competitiveness. Many companies …

Evaluating organizational readiness for adopting new technologies always was an important
issue for managers. This issue for complicated subjects such as Big Data is undeniable …