The knowledge and innovation challenges of ChatGPT: A sco** review
This study has several objectives. Firstly, the authors adopt a sco** review of extant
research to identify common emerging themes in the ChatGPT model. Secondly, the …
research to identify common emerging themes in the ChatGPT model. Secondly, the …
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
While consumer engagement (CE) in the context of artificially intelligent (AI‐based)
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …
[HTML][HTML] Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shop** habit
Today, most retail profits are driven by customers' habitual buying behaviour. However,
there is a lack of comprehensive theoretical understanding regarding how omnichannel …
there is a lack of comprehensive theoretical understanding regarding how omnichannel …
[PDF][PDF] Exploring the impact of artificial intelligence in personalized content marketing: a contemporary digital marketing
In an era dominated by digital interactions and data-driven decision-making, the influence of
Artificial Intelligence (AI) on personalized content marketing has become a focal point of …
Artificial Intelligence (AI) on personalized content marketing has become a focal point of …
The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment
The concept of the metaverse involves creating a fully immersive virtual world that allows
users to interact with each other and digital objects in a way that is almost indistinguishable …
users to interact with each other and digital objects in a way that is almost indistinguishable …
Investigating the impact of artificial intelligence on human resource functions in the health sector of China: A mediated moderation model
Artificial intelligence (AI) is rapidly transforming the way human resources (HR) functions are
carried out in the health sector of China. This study aims to scrutinize the impact of artificial …
carried out in the health sector of China. This study aims to scrutinize the impact of artificial …
[HTML][HTML] Analyzing AI adoption in European SMEs: A study of digital capabilities, innovation, and external environment
This study investigates the effects of digital capabilities, innovation capabilities, and
business environmental support on the adoption of Artificial Intelligence (AI) in Small and …
business environmental support on the adoption of Artificial Intelligence (AI) in Small and …
How do consumers react to chatbots' humorous emojis in service failures
D Liu, Y Lv, W Huang - Technology in Society, 2023 - Elsevier
Prior research has shown that humor can positively impact service recovery in face-to-face
interactions. However, the efficacy of using humor in virtual environments for chatbots to …
interactions. However, the efficacy of using humor in virtual environments for chatbots to …
[PDF][PDF] Investigating the effect of artificial intelligence on customer relationship management performance in e-commerce enterprises
Despite the importance of artificial intelligence (AI) technologies in improving customer
relationships, AI usage in enabling customer relationship management (CRM) capabilities …
relationships, AI usage in enabling customer relationship management (CRM) capabilities …
Explainable causal variational autoencoders based equivariant graph neural networks for analyzing the consumer purchase behavior in E-commerce
As the usage of e-commerce is growing rapidly, it is significant to analyze the features or
attributes that influence the consumer purchase behavior in E-commerce. This study …
attributes that influence the consumer purchase behavior in E-commerce. This study …