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The Role of Financial Literacy and Entrepreneurial Orientation on MSME Sustainability: The Mediating Effect of E-Commerce
Micro, Small, and Medium Enterprises (MSMEs) play an important role in the national
economy, especially in Indonesia. MSMEs contribute significantly to Gross Domestic Product …
economy, especially in Indonesia. MSMEs contribute significantly to Gross Domestic Product …
MSME Strategy in the Digital Era: The Role of Social Media and Environmental Dynamics in Improving Business Performance
NF Hanum, WED Radianto… - Jurnal Aplikasi …, 2024 - jurnaljam.ub.ac.id
MSMEs play an important role in the national economy, they face significant challenges in
the era of digitalization and rapidly changing environmental dynamics. The role of …
the era of digitalization and rapidly changing environmental dynamics. The role of …
Exploring Marketing Maneuverability's Role in Linking Entrepreneurial Orientation and Marketing Performance
Abstract Based on the Resource-Advantage theory (RA theory), this study attempts to
develop a solid framework for marketing maneuverability (MM), which could be used as a …
develop a solid framework for marketing maneuverability (MM), which could be used as a …
Navigating Customer Loyalty Through Trust: The Role of Customer-Based Value and Brand Equity Among IndiHome Internet Network Users: An Empirical Study in …
This study seeks to garner empirical evidence concerning the influence of value and
customer-based brand equity on loyalty, mediated by customer trust, among IndiHome …
customer-based brand equity on loyalty, mediated by customer trust, among IndiHome …
The Influence of Technological, Organizational, and Environmental (TOE) Factors on MSME Performance with E-Commerce Adoption as a Mediating Variable and …
D Paranti, N Susanti… - International Journal of …, 2024 - ij.lafadzpublishing.com
Changes in transaction patterns from offline to online require people to be able to adapt and
utilize technology to the fullest. The results of the 2020-2023 e-commerce survey show that …
utilize technology to the fullest. The results of the 2020-2023 e-commerce survey show that …
The impact of cultural values, security perceptions, and influencer interactions on social commerce adoption in Indonesia
S Sabirin, E Elliyana, R Rosmiati - Journal of Multidisciplinary …, 2024 - goodwoodpub.com
Purpose: The transformation from e-commerce to social commerce has had a significant
impact on consumer behaviour in Indonesia. This study aims to analyse the influence of …
impact on consumer behaviour in Indonesia. This study aims to analyse the influence of …
Determination Of Marketing Performance Of SMEs In Bandar Lampung City
The purpose of this research is to look at the implications of entrepreneurial orientation,
product innovation, digital marketing, and competitive advantage on the marketing …
product innovation, digital marketing, and competitive advantage on the marketing …
The Role of Social Media Marketing Capacity on the Entrepreneurial Orientation of MSMEs
This study will evaluate the impact of leadership and career development on employee job
satisfaction at the Balikpapan sub-district office, both partially and concurrently. This study …
satisfaction at the Balikpapan sub-district office, both partially and concurrently. This study …