The Role of Financial Literacy and Entrepreneurial Orientation on MSME Sustainability: The Mediating Effect of E-Commerce

E Kristiawati, H Malini - AJARCDE (Asian Journal of …, 2024 - ajarcde-safe-network.org
Micro, Small, and Medium Enterprises (MSMEs) play an important role in the national
economy, especially in Indonesia. MSMEs contribute significantly to Gross Domestic Product …

MSME Strategy in the Digital Era: The Role of Social Media and Environmental Dynamics in Improving Business Performance

NF Hanum, WED Radianto… - Jurnal Aplikasi …, 2024 - jurnaljam.ub.ac.id
MSMEs play an important role in the national economy, they face significant challenges in
the era of digitalization and rapidly changing environmental dynamics. The role of …

Exploring Marketing Maneuverability's Role in Linking Entrepreneurial Orientation and Marketing Performance

A Setiawan, IM Sukresna - Revista Galega de Economía, 2024 - revistas.usc.gal
Abstract Based on the Resource-Advantage theory (RA theory), this study attempts to
develop a solid framework for marketing maneuverability (MM), which could be used as a …

Navigating Customer Loyalty Through Trust: The Role of Customer-Based Value and Brand Equity Among IndiHome Internet Network Users: An Empirical Study in …

I Widyanto, S Yacob - TEC EMPRESARIAL, 2024 - revistas.tec-ac.cr
This study seeks to garner empirical evidence concerning the influence of value and
customer-based brand equity on loyalty, mediated by customer trust, among IndiHome …

The Influence of Technological, Organizational, and Environmental (TOE) Factors on MSME Performance with E-Commerce Adoption as a Mediating Variable and …

D Paranti, N Susanti… - International Journal of …, 2024 - ij.lafadzpublishing.com
Changes in transaction patterns from offline to online require people to be able to adapt and
utilize technology to the fullest. The results of the 2020-2023 e-commerce survey show that …

The impact of cultural values, security perceptions, and influencer interactions on social commerce adoption in Indonesia

S Sabirin, E Elliyana, R Rosmiati - Journal of Multidisciplinary …, 2024 - goodwoodpub.com
Purpose: The transformation from e-commerce to social commerce has had a significant
impact on consumer behaviour in Indonesia. This study aims to analyse the influence of …

Determination Of Marketing Performance Of SMEs In Bandar Lampung City

TLP Warganegara, N Nurdiawansyah… - Asian Journal of …, 2023 - mail.ajmesc.com
The purpose of this research is to look at the implications of entrepreneurial orientation,
product innovation, digital marketing, and competitive advantage on the marketing …

The Role of Social Media Marketing Capacity on the Entrepreneurial Orientation of MSMEs

D Manda, RW Silooy, AJV Radianto - Journal of Law, Social …, 2024 - myjournal.or.id
This study will evaluate the impact of leadership and career development on employee job
satisfaction at the Balikpapan sub-district office, both partially and concurrently. This study …