Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costs
Although omnichannel retailing has gained significant interest among academics and
practitioners, the mechanisms through which customers react to Cross-Channel Integration …
practitioners, the mechanisms through which customers react to Cross-Channel Integration …
Customer relationship building: The role of brand attractiveness and consumer–brand identification
Building enduring relationships with consumers is a key marketing objective for most firms,
but how can they develop such relationships? Drawing on social identity and self-verification …
but how can they develop such relationships? Drawing on social identity and self-verification …
The antecedents and consequences of humour for service: A review and directions for research
Purpose–While researchers in other disciplines seek to determine the impact that humour
has in personal interactions, studies of humour in service delivery are lacking. The purpose …
has in personal interactions, studies of humour in service delivery are lacking. The purpose …
The missing link in building customer brand identification: The role of brand attractiveness
The brand management literature has long acknowledged the strategic importance of
managing brand identity. However, prior empirical research has largely ignored brand …
managing brand identity. However, prior empirical research has largely ignored brand …
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
This study investigates the influence of university brand image, satisfaction, and alumni's
university identification on positive word-of-mouth (WOM) intentions. The model is tested …
university identification on positive word-of-mouth (WOM) intentions. The model is tested …
On being attractive, social and visually appealing in social media: The effects of anthropomorphic tourism brands on Facebook fan pages
Social media platforms and their associated user-generated content are of increasing
significance to the perception of tourism brands amongst consumers. Online fan pages offer …
significance to the perception of tourism brands amongst consumers. Online fan pages offer …
Memorable experience, tourist-destination identification and destination love
Purpose This paper aims to investigate the impact of memorable destination experience and
destination attractiveness on tourist-destination identification and destination love. It also …
destination attractiveness on tourist-destination identification and destination love. It also …
Investigating the relationships between influencers and their followers: Moderator of human brand of influencer (HBI) phase
JK Hsieh, S Kumar, YC Tang, GZ Huang - Electronic Commerce Research …, 2023 - Elsevier
Given the rise of influencer marketing on social media, understanding how to develop
influencer marketing strategies has become an important issue. Few studies have …
influencer marketing strategies has become an important issue. Few studies have …
What's in it for them? The role of social curiosity and social needs in motivating and retaining hospitality employees
Y Guo, B Ayoun - International Journal of Hospitality Management, 2023 - Elsevier
Retaining hospitality employees and encouraging them to perform well has long been a
popular topic for hospitality scholars and practitioners. Hospitality employees engage in …
popular topic for hospitality scholars and practitioners. Hospitality employees engage in …
Can tour leader likability enhance tourist value co-creation behaviors? The role of attachment
HY Teng, CH Tsai - Journal of Hospitality and Tourism Management, 2020 - Elsevier
Tourist value co-creation behaviors play an essential role in the creation of a memorable
tourism experience. However, few studies conducted in the field of tourism have explored …
tourism experience. However, few studies conducted in the field of tourism have explored …