Digital technologies have dramatically changed business practices and consumer buying
behavior. This study integrates artificial intelligence technology, consumer engagement on …

Text-based chatbots are being touted as a disruptive innovation with unprecedented
business potential. However, frequent failures in human–chatbot conversations have led to …

The increasing adoption of AI chatbots in online shop** assistance, as a complement or
substitute for human frontline employees (HFLEs), leads to the question whether HFLEs …

Electronic commerce has allowed businesses to grow globally by breaking down barriers
that many believed could not be overcome. Although large companies often outperform …

This study examines how the interaction between emoji (emotional vs semantic) and social
media content (aesthetic experience vs promotion) influences consumer engagement in …

Purpose Emojis are quickly becoming a popular new language in social media and
marketing. The capability to express emotions and make message understanding easier is …

Diversity in our diet mirrors modern society. Affluent lifestyles and extended longevity have
caused the prevalence of diabetes and sarcopenia, which has led to the increased demand …

Brand authenticity has attracted the growing attention of academics and practitioners for two
decades. This study contributes to brand management literature by empirically investigating …