In the context of human–computer interaction (HCI), understanding user engagement (UE)
while interacting with a product or service can provide valuable information for enhancing …

Recently, researchers in the field of affective neuroscience have taken a keen interest in
identifying patterns in brain activities that correspond to specific emotions. The relationship …

Advertising agencies often debate the value of video advertisements and the information
they provide customers. Advertising aims to persuade potential customers to buy a product …

Public communication campaigns are among the tools for promoting electricity saving. A
crucial task in the process of creating a campaign is to design a simple message to …

This study investigated the use of affect and physiological signals of heart rate,
electrodermal activity, pupil dilation, and skin temperature to classify advertising …

Video advertisements became very popular in recent past due to the technology
advancement and competitiveness of businesses. Therefore, analyzing the impact of …

In this study, the effectiveness of six machine learning and eight deep learning algorithms in
analyzing electroencephalogram (EEG) signals for detecting epileptic seizures has been …

The rapid expansion of online shop**, accelerated by the COVID-19 pandemic, has
underscored the importance of effective advertising in sha** consumer behavior …

The average time spent watching online videos increases every year, across all
demographics. Videos are more engaging and are shared twice as much as other types of …

This study seeks to determine the effect of instructional design and emotional state on
performance, considering interest and attention as mediators. To identify this effect, a …