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Omni-channel management in the new retailing era: A systematic review and future research agenda
YJ Cai, CKY Lo - International Journal of Production Economics, 2020 - Elsevier
Omni-channel retailing is a popular strategy in a new retailing era when digitalization, social
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …
Omnichannel retailing and post-pandemic recovery: building a research agenda
Omnichannel retailing and post-pandemic recovery: building a research agenda | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
The effect of e-payment and online shop** on sales growth: Evidence from banking industry
Transforming from digitalization to digitization brings many new technologies to restructure
our life and life routines. In today's competitive world, internet infrastructures and banking …
our life and life routines. In today's competitive world, internet infrastructures and banking …
How perceived risk, benefit and trust determine user Fintech adoption: a new dimension for Islamic finance
Purpose This study's objectives are twofold; first, this paper aims to explore the determinants
of perceived benefit and perceived risk of Islamic Fintech. Second, this study examines the …
of perceived benefit and perceived risk of Islamic Fintech. Second, this study examines the …
Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness
M Gao, L Huang - Journal of Retailing and Consumer Services, 2021 - Elsevier
The aim of this study was to understand how omnichannel integration quality affects
customer loyalty through customer engagement and relationship program receptiveness …
customer loyalty through customer engagement and relationship program receptiveness …
A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry
Over the past 15 years, digital media platforms have revolutionized marketing, offering new
ways to reach, inform, engage, sell to, learn about, and provide service to customers. As a …
ways to reach, inform, engage, sell to, learn about, and provide service to customers. As a …
The impact of channel integration on consumer responses in omni-channel retailing: The mediating effect of consumer empowerment
M Zhang, C Ren, GA Wang, Z He - Electronic commerce research and …, 2018 - Elsevier
In order to meet consumer expectations for consistent, uniform, integrated services and
experiences across multiple retailing channels, many retailers have tried to create an omni …
experiences across multiple retailing channels, many retailers have tried to create an omni …
Reconceptualizing integration quality dynamics for omnichannel marketing
Omnichannel marketing, the notion of seamless integration between channels to provide
consistent service experience for customers, has become one of the most crucial aspects of …
consistent service experience for customers, has become one of the most crucial aspects of …
Emerging market retail: transitioning from a product-centric to a customer-centric approach
In an environment with digital disruptions, retailers must adopt a customer-centric approach
to survive and compete effectively. Retailers need to be agile and forward-looking in …
to survive and compete effectively. Retailers need to be agile and forward-looking in …
Toward a three-dimensional framework for omni-channel
The omni-channel, as an emerging trend in retail, aims to coordinate processes and
technologies across supply and sales channels. The evolution of this concept is still nascent …
technologies across supply and sales channels. The evolution of this concept is still nascent …