Nonprofits address some of the world's most pressing problems, and many rely on donations
to fund their essential work. Nonprofit marketers are, therefore, tasked with promoting …

In recent years, the topic of prosocial consumer behavior has garnered more and more
attention from consumer researchers, resulting in a steady increase in published journal …

Prosocial organizations have different moral objectives. Some seek to promote welfare (eg,
Red Cross), but others seek to promote justice and equality (eg, ACLU). Additionally, these …

Research has examined persuasive language, but relatively little is known about how
persuasive people are when they attempt to persuade through paralanguage, or acoustic …

How do people judge whether someone deserves moral praise for their actions? In contrast
to the large literature on moral blame, work on how people attribute praise has, until …

Theories of authenticity usually try to explain what leads consumers to see something as
authentic. Here, we address the inverse question instead: What makes a brand, individual …

Abstract [Correction Notice: An Erratum for this article was reported in Vol 126 (2) of Journal
of Personality and Social Psychology (see record 2024-62324-002). In the original article …

Sharing about charity online or in personal conversations can help raise awareness and
bolster fundraising efforts for good causes. However, when deciding whether to tell others …

Self-deception is both commonplace and costly, which raises the question of what purpose it
might serve. According to the dominant explanation in psychology and economics, self …

A transition from low-input subsistence farming in Sub-Saharan Africa will require the use of
yield-increasing agricultural technologies. However, in develo** countries, most farmers …