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La influencia de la estrategia competitiva, la rivalidad competitiva y la orientación al cliente con el desempeño organizacional de empresas hoteleras en México
Esta investigación se realizó en hoteles establecidos en el estado de Hidalgo, México y tuvo
como objetivo validar la influencia que ejercen la estrategia competitiva, la rivalidad …
como objetivo validar la influencia que ejercen la estrategia competitiva, la rivalidad …
Revenue management and CRM via online media: The effect of their simultaneous implementation on hospitality firm performance
The study seeks to identify the effects of the simultaneous implementation of Revenue
Management and CRM on business performance among hospitality firms and to determine …
Management and CRM on business performance among hospitality firms and to determine …
How has the knowledge of employee goal orientation evolved in hospitality research over the last two decades? Insights for researchers and practitioners
This study analyzes the development of hotel goal orientation literature by examining 42
articles published between 2003 and 2023. Through content analysis and co-citation …
articles published between 2003 and 2023. Through content analysis and co-citation …
Practical relevance of innovativeness: a mixed-method field study on the role of strategic orientation and strategic learning in the hospitality industry
Purpose Despite the well-documented relationship between innovativeness and
performance, the roles of strategic orientation and strategic learning within this relationship …
performance, the roles of strategic orientation and strategic learning within this relationship …
Assessing the link between market orientation and hotel performance: the mediating role of value-based marketing innovation
Purpose This study examines how market orientation (MO) affects hotel performance
through the value-based marketing innovation intermediate function. Design/methodology …
through the value-based marketing innovation intermediate function. Design/methodology …
Effect of sales force market-oriented behaviour on relational performance: emotional commitment and relational learning roles
This study examines the antecedents of relational performance in the services sector and
especially the Tunisian Telecom Market. It introduces the mediating role of emotional …
especially the Tunisian Telecom Market. It introduces the mediating role of emotional …
Why (Not) Participate in an Adventure Motorcycle Tourism Event?
Individuals' participation in tourism recreation events can be constrained by a number of
situational factors and can also be bolstered by key influences such as a desire for a …
situational factors and can also be bolstered by key influences such as a desire for a …
Advances in entrepreneurial orientation and firm performance in tourism: a bibliometric study
Entrepreneurial (strategic) orientation (EO) and its association with the business
performance of firms has been researched extensively in the strategic management and …
performance of firms has been researched extensively in the strategic management and …
Mediation Effect of Customer Loyalty in Relationship Between Market Orientation, Entrepreneurial Orientation, and Firm Performance in Ethiopia
This study focused on the mediating role of customer loyalty between market orientation,
entrepreneurial orientation and Ethiopian hotel performance. It was aimed: To see effect of …
entrepreneurial orientation and Ethiopian hotel performance. It was aimed: To see effect of …
Designing a Paradigmatic Model for the Development of Sustainable Rural Tourism Entrepreneurship with an Emphasis on the Role of Strategic Orientation and …
Entrepreneurial units of rural tourism face problems in gaining competitive advantage and
confronting competitors due to lack of proper orientation and lack of optimal use of …
confronting competitors due to lack of proper orientation and lack of optimal use of …