Augmented reality (AR) has the potential to revolutionize the way that businesses market
their products and services by providing consumers with new and engaging experiences …

The main purpose of this study is to develop models that illustrate the impact of celebrity
endorsement on consumer purchase intention, taking into consideration the important …

The present empirical study is the first research to examine how the price tolerance of online
buyers correlates with price comparison website (PCW) usage and customer relationship …

Purpose This study aims to evaluate the influence of customer satisfaction on brand loyalty
within Pakistan's safety luxury automobile sector, featuring Toyota Indus, Honda, and Suzuki …

One of the most popular businesses nowadays is the FnB business. The reason is that food
and beverage are basic needs for humans, which causes this sector to overgrow. Quoted …

Purpose: The main purpose of this study is to assess the effects of brand loyalty, perceived
quality and perceived price on purchase decisions among buyers in Ghana's textile industry …

This study aims to identify the role of self-congruity in the brand loyalty of Fast fashion
products among students at one of the Indonesian tertiary institutions. The sampling …

This research investigates the important factors that influence house purchasing decisions,
specifically focusing on price and location, within the Kokoh City Madura housing complex …

In this era, competition among brands, especially in the fashion industry is high. However,
other than the brand itself, price consciousness is also considered as a factor that is …

The aim of this article is to create a semi-structured interview guide for a qualitative research
project centered on the exploring acceptance of autonomous vehicles (AVs) in Thailand …