You watch, you give, and you engage: a study of live streaming practices in China

Z Lu, H ** decisions in E-commerce: A study of live streaming commerce
Y Wang, Z Lu, P Cao, J Chu, H Wang… - Computer Supported …, 2022 - Springer
Abstract Live Streaming Commerce (LSC) is proliferating in China and gaining traction
worldwide. LSC is an e-commerce service where sellers communicate with consumers …

Explaining viewers' emotional, instrumental, and financial support provision for live streamers

DY Wohn, G Freeman, C McLaughlin - … of the 2018 CHI conference on …, 2018 - dl.acm.org
On live streams, viewers can support streamers through various methods ranging from well-
wishing text messages to money. In this study (N= 230) we surveyed viewers who had given …

More kawaii than a real-person live streamer: understanding how the otaku community engages with and perceives virtual YouTubers

Z Lu, C Shen, J Li, H Shen, D Wigdor - … of the 2021 CHI Conference on …, 2021 - dl.acm.org
Live streaming has become increasingly popular, with most streamers presenting their real-
life appearance. However, Virtual YouTubers (VTubers), virtual 2D or 3D avatars that are …

Live streaming, playing, and money spending behaviors in eSports

DY Wohn, G Freeman - Games and Culture, 2020 - journals.sagepub.com
Live streaming has enabled eSports to become more accessible, ranging from
professionally organized tournaments to individuals hosting from their bedroom. While …

Volunteer moderators in twitch micro communities: How they get involved, the roles they play, and the emotional labor they experience

DY Wohn - Proceedings of the 2019 CHI conference on human …, 2019 - dl.acm.org
The ability to engage in real-time text conversations is an important feature on live streaming
platforms. The moderation of this text content relies heavily on the work of unpaid volunteers …

" I feel it is my responsibility to stream" Streaming and Engaging with Intangible Cultural Heritage through Livestreaming

Z Lu, M Annett, M Fan, D Wigdor - … of the 2019 CHI Conference on …, 2019 - dl.acm.org
Globalization has led to the destruction of many cultural practices, expressions, and
knowledge found within local communities. These practices, defined by UNESCO as …

Fame and fortune, or just fun? A study on why people create content on video platforms

M Törhönen, M Sjöblom, L Hassan, J Hamari - Internet Research, 2020 - emerald.com
Purpose The purpose of this paper is to examine the motivations behind online video
content creation on services such as YouTube and Twitch. These activities, performed by …

China's new mania for live streaming: Gender differences in motives and uses of social live streaming services

Q Long, AC Tefertiller - International Journal of Human–Computer …, 2020 - Taylor & Francis
This study examined gender differences in social live streaming service (SLSS) use by
focusing on audience needs for Real-life Communication, Escape, Fun Seeking, Partnership …

Applying behavioral contagion theory to examining young adults' participation in viral social media challenges

J Abraham, R Roth, H Zinzow, KC Madathil… - Transactions on Social …, 2022 - dl.acm.org
Viral social media challenges have erupted across multiple social media platforms. While
social media users participate in prosocial challenges designed to support good causes, like …