Recent years have seen advances in neuroimaging to such an extent that neuroscientists
are able to directly study the frequency, location, and timing of neuronal activity to an …

The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …

Microeconomic theory maintains that purchases are driven by a combination of consumer
preference and price. Using event-related fMRI, we investigated how people weigh these …

The new technological advances achieved during the last decade allowed the scientific
community to investigate and employ neurophysiological measures not only for research …

Over the last 10 years advances in the new field of neuromarketing have yielded a host of
findings which defy common stereotypes about consumer behavior. Reason and emotions …

The growth of neuroscience studies within tourism has been relatively slow, with limited well-
executed studies and little interdisciplinarity. The aim of this review is to stimulate the use of …

The theorization of emotion receives considerable attention in contemporary tourism
literature. Remarkably, existing studies largely ignore the operationalization of emotion in …

The emerging discipline of neuroeconomics employs methods originally used in brain
research for investigating economic problems, and furthers the advance of integrating …

The use of neuroscience tools to study consumer behavior and the decision making process
in marketing has improved our understanding of cognitive, neuronal, and emotional …

Purpose For many consumer neuromarketing researchers, the use of functional magnetic
resonance imaging has been the most preferred neuroscience technique. However …