Purpose Emerging technologies, such as virtual reality (VR), have been influencing both the
tourism supply side and tourists alike. The purpose of this study is to analyse VR research in …

This paper reviews the literature concerning co-creation of tourism experiences. It analyses
the theoretical underpinnings of co-creation and discusses key dimensions of the concept …

Purpose Metaverse blends the physical and virtual worlds, revolutionizing how hospitality
customers and hospitality organizations facilitate the co-creation of transformational …

Brands are moving towards the Metaverse (3D immersive virtual spaces), where the growth
of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid …

The digital revolution is radically changing the world we live in. Sensors in smart homes are
able to interconnect devices such as thermostats, washing machines, television sets …

Purpose Technology revolutionises the tourism industry and determines the strategy and
competitiveness of tourism organisations and destinations. This paper aims to explore the …

Purpose Technological disruptions such as the Internet of Things and autonomous devices,
enhanced analytical capabilities (artificial intelligence) and rich media (virtual and …

Brands take advantage of technology, social media and constant connectivity to foster
organic consumer engagement and interactions towards co-creating personalised customer …

Abstract The arrival of Virtual-Reality, Augmented-Reality, and Mixed-Reality technologies is
sha** a new environment where physical and virtual objects are integrated at different …

Augmented reality (AR) is increasingly used as a marketing, information and experience
channel within the tourism industry. However, little is known with regards to the actual value …