Purpose The purpose of this paper is to investigate why do people spectate eSports on the
internet. The authors define eSports (electronic sports) as “a form of sports where the …

This study investigates why people choose to watch others play video games, on services
such as Twitch. Through a questionnaire study (N= 1097), we examine five distinct types of …

Twenty years since the Internet transformed gambling products and services, the
convergence of online games and gambling has initiated a new means of consuming …

While video games have been widely investigated from the perspective of play, an emerging
online media phenomenon is the spectating of video game play, captivating millions of users …

Competitive computer gaming (eSports) has emerged as an important aspect of virtual-world
consumption. This paper advances the concept of eSports consumption in marketing by …

This article adopts the theory of social practices as a critical lens for understanding computer
game consumption as multiple 'nexuses of doings and sayings', which represent the …

Contemporary digital technologies have facilitated practices related to games whereby
users often produce and consume content for free. To date, research into consumer …

In the late 2000s, television no longer referred to an object to be watched; it had transformed
into content to be streamed, downloaded, and shared. Tens of millions of viewers have “cut …

The combination of live-streaming technology and tourism is an important development in
the evolution of tourism experiences. Research on live-streaming tourism is becoming …

An established body of research exists in which playing video games has been associated
with potentially problematic behaviours, such as gambling. An issue highlighted by the …