We review the fast-growing work on salience and economic behavior. Psychological
research shows that salient stimuli attract human attention bottom up due to their high …

The poor can and do save, but often use formal or informal instruments that have high risk,
high cost, and limited functionality. This could lead to undersaving compared to a world …

As economists increasingly help governments design new policies and regulations, they
take on an added responsibility to engage with the details of policy making and, in doing so …

Building on a textbook description of associative memory, we present a model of choice in
which a choice option cues recall of similar past experiences. Memory shapes valuation and …

This lecture considers the case for consumer financial regulation in an environment where
many households lack the knowledge to manage their financial affairs effectively. The …

This article shows that accounting for variation in mistakes can be crucial for welfare
analysis. Focusing on consumer under-reaction to not-fully-salient sales taxes, we show …

Abstract Research Summary CEOs increasingly engage in activism on controversial social
and political issues that do not directly affect their core business. Simultaneously, the …

We provide evidence from field experiments with three different banks that reminder
messages increase commitment attainment for clients who recently opened commitment …

We analyze the effectiveness of consumer financial regulation by considering the 2009
Credit Card Accountability Responsibility and Disclosure (CARD) Act. We use a panel data …

Simpler government arrived four years ago. It helped put money in your pocket. It saved
hours of your time. It improved your children's diet, lengthened your life span, and benefited …