Materialism has a long history in consumer research, and the volume of research continues
to expand rapidly. In this article, we review extant research on materialism, with a particular …

The current research explores the effects of dissociative reference groups on consumer
preferences. Males had more negative evaluations of, and were less inclined to choose, a …

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment
media affects its viewers, both in intended and unintended ways, and the psychological …

Purpose–The emergence and success of online brand communities in the marketplace have
attracted considerable interest; this study seeks to determine the conditions in which people …

The use of counterfeit versions of luxury brands is a growing phenomenon. Viewing their
use by others may lead consumers to change their perceptions of the genuine brand. In …

This article explores the idea that consumer influencers can shape reference group
meanings in social media. Through a survey in which over 5,000 participants provided open …

Pinterest represents a new kind of social media that satisfies distinct purposes for female
consumers, even as it opens up new opportunities for advertisers. We approach Pinterest as …

Hybrid products, as exemplified by Apple or Fitbit wearables, claim features of different
product categories (ie, a technology and a fashion item). As these products develop …

Past research has highlighted the difficulty faced by responsible consumers, individuals who
wish to make environmentally and socially responsible consumption choices. Individual …

Three studies using multiple methodologies investigated the development of consumer-
based consumption constellations in children, finding an increasing linear age trend in the …