Designing theory-driven social recommender systems (SRSs) has been a significant
research challenge for over a decade. This study aims to identify behavioural factors that …

The erosion of high-end fashion brands by fast-fashion copycats (eg, Zara, H&M) has stirred
controversies and unceasing legal attempts to copyright fashion designs. Despite the …

Lack of user participation and contribution has been a long-standing problem for online
communities. We proposed and examined new strategies for cultivating opinion leadership …

Firms are increasingly turning to influencers to persuade consumers to purchase their
brands. They do so because influencers have built a large social community around them on …

Несмотря на наличие большого количества исследований, посвященных
сравнительному изучению особенностей разных поколений, чаще всего эти …

Influencer marketing is quickly becoming an essential aspect of a company's online and
social media strategy. This research examines the field of influencer marketing by …

To better understand how Visit Greenland works in marketing Greenland as a tourist
destination, the case of social media influencers is explored. To do so, a review of the social …

В условиях глобальных кризисов психологическая травматизация населения
обуславливает подверженность граждан информационному воздействию и создает …

Introduction. The study of the role of the blogosphere in sha** the values and meanings of
young people is a relevant and little-studied aspect of virtual network communications. The …

Com o advento da Internet, os social media tornaram-se ferramentas para produzir e
partilhar conteúdo instantâneo. Foi assim que surgiram os influenciadores digitais (do …