Current marketing philosophy is value‐oriented, whereas marketing theory explaining value
from the consumer perspective is limited. The theory of consumption value (TCV) is a …

This paper explores sequential, mixed methodology research aimed at examining and
examining the effects on purchasing intent by non-Muslim consumers in Indonesia of halal …

Healthcare services/products, such as medicine, consultation with doctors, lab tests, are
growing in popularity, and their benefits are well known. Little is known about the …

Food delivery applications (FDAs) represent a category of mobile applications that are used
by consumers to order food online. The popularity of these FDAs has been growing …

Abstract 'Superfoods' have become a popular diet style across the globe but are also
criticized as a marketing gimmick. Despite the controversy, the essential drivers of superfood …

Purpose The purpose of this study is to clarify the findings and criticisms in the extant
literature concerning the theory of consumption values (TCV) by conducting a meta-analysis …

Halal food supply chains (HFSCs) are increasingly characterized by fragmentation,
complexity, and uncertainty. Halal food consumers are becoming more demanding for food …

Purpose This paper aims to model Muslim consumers' purchase behaviour that predicts the
impacts of behavioural factors of spirituality, emotional value, image, trust and satisfaction on …

Purpose Natural food products are becoming more popular, and their health-related benefits
are widely acknowledged. The authors wanted to see the influence of different consumption …

Purpose This study aims to investigate the influence of religiosity (intrinsic and extrinsic) and
halal literacy on the intention of Muslim consumers to purchase halal branded food products …