The existing body of research on service failures and recoveries primarily deals with
business-to-consumer markets, with relatively limited and scattered research on business-to …

Systematic review on B2B branding: research issues and avenues for future research | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

The present paper seeks to offer the most decipherable and widely applicable antecedents
of customer loyalty. It explores the extant literature on customer loyalty and brings out seven …

Research increasingly emphasizes the significance of customer loyalty to a firm's success. In
order to provide a clearer understanding of hotel customers' loyalty-formation process, this …

This study was designed to examine the relationships among consumption emotions,
customer satisfaction, switching barriers, and revisit intention. Four positive and negative …

Basically, relationship marketing focuses more on creating customer value through
interaction with customers to get information regarding evaluation of customer needs and …

Satisfaction, quality and value and effects on repurchase and positive word‐of‐mouth
behavioral intentions in a B2B services context | Emerald Insight Books and journals Case …

′ This comprehensive work extends general ideas, concepts, and techniques of qualitative
research into the realm of management research... This is a crucial reference tool for anyone …

Purpose The purpose of this paper is to examine the relationship between brand equity and
customer behavioral intentions to repeat purchases, willingness to pay a price premium …

Purpose The purpose of this paper is to go beyond satisfaction as an indicator of customer
loyalty and propose a holistic model of service switching in a mobile internet setting. The …