We compared a direct way to measure the relative importance of packaging and other
extrinsic cues like brand name, origin, and price with the relative importance of these …

A number of influential theories posit that visual awareness relies not only on the initial,
stimulus-driven (ie, feedforward) sweep of activation but also on recurrent feedback activity …

There is almost unanimous consensus among the theorists of consciousness that the
phenomenal character of a mental state cannot exist without consciousness. We argue for a …

It's often held that undetectable inversion of mental qualities is, if not possible, at least
conceivable. It's thought to be conceivable that the mental quality your visual states exhibit …

The majority of studies examining the effect of nutrition information on food packets (such as
the nutrition information panel (NIP), front-of-pack labels (FoPLs) and health claims) have …

Visual masking is a technique used in cognitive research to understand pre-conscious
processes (priming, for example), consciousness, visual limits, and perception issues …

Conscious mental states are states we are in some way aware of. I compare higher-order
theories of consciousness, which explain consciousness by appeal to such higher-order …

Some studies of unconscious cognition rely on judgments of participants stating that they
have “not seen” the critical stimulus (eg, in a masked-priming experiment). Trials in which …

Purpose A visual sweetness scale with an arrow pointing to a specific sweetness level is
now required on all labels of AOC Alsace. The sweetness scale makes it easier for …

Current theoretical approaches to consciousness and vision associate the dorsal cortical
pathway, in which magnocellular (M) input is dominant, with nonconscious visual processing …