Recently, gamified wearable fitness trackers have received greater attention and usage
among sport consumers. Although a moderate amount of aerobic physical activity can …

All successful marketing strategies in sport or events must take into account the complex
behaviour of consumers. This book offers a complete introduction to consumer behaviour in …

Interest in gamified physical activity has been driven by its potential to benefit student mental
health. Integrating gamified practices for mental health improvement represents a significant …

Digital innovations provide mature organizations with opportunities to grow beyond their
core industry and thereby compete with formerly tangentially related firms. In this research …

Novel innovations influence the way sports organizations are managed. Sport organizations
must embrace these innovations for growth opportunities yet also proactively account for the …

This paper studies the effect of e-Lifestyles on the fitness industry. The aim is to investigate
the (mediating) role of e-Lifestyles in the relationship between behavioral intentions to use …

The purpose of this article is to provide an overview of hypercasual and hybrid-casual video
gaming and their influence on digital leisure. Existing sport and leisure scholarship on video …

Research question A significant advancement in marketing studies has been the use of big
data analytics to explore and derive customer experience (CX) insights. With fitness …

Using service dominant logic as the theoretical framework, this study examines the
associations between consumer engagement, two dimensions of value co-creation (co …

Psychological involvement is a leading concept within sport management used to
understand consumers' behavior and their connection with a sport entity. Despite the …