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Conscious and non-conscious responses to branded narrative advertising: Investigating narrativity level and device type
Narrative advertising enhances advertisement (ad) and brand evaluations from consumers.
However, how the narrativity level of the ad impacts these evaluations is less clear. This …
However, how the narrativity level of the ad impacts these evaluations is less clear. This …
PENGARUH KONTEN PEMASARAN VIDEO PENDEK TERHADAP PERSEPSI NILAI DAN PARTISIPASI PENGGUNA (Studi Pada Pengguna Media Sosial)
Penelitian ini bertujuan untuk menjelaskan pengaruh dimensi-dimensi konten pemasaran
video pendek, yaitu konten hiburan, konten informatif, dan konten interaktif terhadap …
video pendek, yaitu konten hiburan, konten informatif, dan konten interaktif terhadap …
Strategies US small retail business leaders use to retain customers
WA Fisher-Robinson - 2024 - scholarworks.waldenu.edu
Maximizing customer retention is paramount for US small retail businesses' success in the
marketplace. Leaders of US small retail businesses are concerned about customer retention …
marketplace. Leaders of US small retail businesses are concerned about customer retention …
Strategies US Small Retail Business Leaders Use to Retain Customers
WAF Robinson - 2024 - search.proquest.com
Maximizing customer retention is paramount for US small retail businesses' success in the
marketplace. Leaders of US small retail businesses are concerned about customer retention …
marketplace. Leaders of US small retail businesses are concerned about customer retention …
Digital Marketing Research trends: A bibliometric analysis from 2019 to 2024
W Chu - Proceedings of the 2024 International Conference on …, 2024 - dl.acm.org
Aiming to comprehend the most recent evolution in the landscape of digital marketing, this
research applies VOSviewer and CiteSpace for a bibliometric study of key literature in the …
research applies VOSviewer and CiteSpace for a bibliometric study of key literature in the …
TREN VIDEO PENDEK DALAM VIDEO MARKETING: PARTISIPASI PENGUNA MEDIA SOSIAL INSTAGRAM GEN Z
PW Ningsih, AC Dewi, E Apriani… - JOURNAL …, 2024 - journal.utnd.ac.id
The use of social media, especially Instagram, among Gen Z continues to increase, making
it a potential platform for digital marketing strategies, particularly through the trend of short …
it a potential platform for digital marketing strategies, particularly through the trend of short …