Conscious and non-conscious responses to branded narrative advertising: Investigating narrativity level and device type

A Simonetti, H Dini, LE Bruni… - BRQ Business Research …, 2024 - journals.sagepub.com
Narrative advertising enhances advertisement (ad) and brand evaluations from consumers.
However, how the narrativity level of the ad impacts these evaluations is less clear. This …

PENGARUH KONTEN PEMASARAN VIDEO PENDEK TERHADAP PERSEPSI NILAI DAN PARTISIPASI PENGGUNA (Studi Pada Pengguna Media Sosial)

MPP Usadi, IMS Prayoga, IPWD JS - EMAS, 2024 - e-journal.unmas.ac.id
Penelitian ini bertujuan untuk menjelaskan pengaruh dimensi-dimensi konten pemasaran
video pendek, yaitu konten hiburan, konten informatif, dan konten interaktif terhadap …

Strategies US small retail business leaders use to retain customers

WA Fisher-Robinson - 2024 - scholarworks.waldenu.edu
Maximizing customer retention is paramount for US small retail businesses' success in the
marketplace. Leaders of US small retail businesses are concerned about customer retention …

Strategies US Small Retail Business Leaders Use to Retain Customers

WAF Robinson - 2024 - search.proquest.com
Maximizing customer retention is paramount for US small retail businesses' success in the
marketplace. Leaders of US small retail businesses are concerned about customer retention …

Digital Marketing Research trends: A bibliometric analysis from 2019 to 2024

W Chu - Proceedings of the 2024 International Conference on …, 2024 - dl.acm.org
Aiming to comprehend the most recent evolution in the landscape of digital marketing, this
research applies VOSviewer and CiteSpace for a bibliometric study of key literature in the …

TREN VIDEO PENDEK DALAM VIDEO MARKETING: PARTISIPASI PENGUNA MEDIA SOSIAL INSTAGRAM GEN Z

PW Ningsih, AC Dewi, E Apriani… - JOURNAL …, 2024 - journal.utnd.ac.id
The use of social media, especially Instagram, among Gen Z continues to increase, making
it a potential platform for digital marketing strategies, particularly through the trend of short …