Purpose Research serves to elucidate and tackle real-world issues (eg capitalizing
opportunities and solving problems). Critical to research is the concept of validity, which …

Unsustainable consumption is a pressing issue requiring innovative solutions. Gamification
is a promising approach with the potential to drive a shift toward sustainable consumption …

Congruence effects in social media influencer marketing: the moderating role of wishful
identification in online impulse buying intentions | Emerald Insight Books and journals Case …

The surge in social media's popularity has catalyzed the emergence and growth of social
media influencers (SMIs) and their pivotal role in marketing strategy. This study examines …

Purpose Based on the computers as social actors (CASA) theory, this study aims to explore
the impact of three characteristics of virtual influencers (conversational tone, autonomy and …

Purpose This study aims to embark on a bibliometric journey through the International
Journal of Retail & Distribution Management (IJR&DM) to delve into its rich repository of …

Purpose The increasing popularity of live-streaming commerce has provided a new
opportunity for e-retailers to boost sales. This study integrated signaling theory and social …

Purpose With a growing preference for active, authentic, and cultural experiences over
traditional ones, creative tourism has garnered significant academic interest. This study …

A discernible trend within Over-the-top (OTT) platforms is the systematic integration of
gamification elements into their marketing endeavors. While existing research has …

In recent years, live streaming commerce (LSC) has become a popular research topic.
However, current studies on LSC are relatively insufficient, and analyses have generally …