Immersive and desktop virtual reality in virtual fashion stores: a comparison between shop** experiences

M Ricci, A Evangelista, A Di Roma, M Fiorentino - Virtual Reality, 2023 - Springer
With the high growth and prosperity of e-commerce, the retail industry needs to explore new
technologies that improve digital shop** experiences. In the current technological …

Design affordance in VR and customization intention: Is customer inspiration a missing link?

F Zhou, N Zhang, N Wang, J Mou - Technological Forecasting and Social …, 2023 - Elsevier
Virtual reality (VR) has become one of the most popular technologies in the context of
customization. However, little is known about whether, how and why the use of VR affects …

Accepting virtual reality for dynamic learning: An extension of the technology acceptance model

SG Fussell, D Truong - Interactive Learning Environments, 2023 - Taylor & Francis
Virtual reality (VR) is the latest type of technology being developed and rapidly integrated
into training environments. This study investigated students' intentions to use VR for training …