Strategic Management for Tourism, Hospitality and Events is the must-have text for students
approaching this subject for the first time. It introduces students to fundamental strategic …

Purpose Customer differences and similarities play a crucial role in service operations, and
service industries need to develop various strategies for different customer types. This study …

This study aims to segment trail runners employing psychographic segmentation,
specifically sport commitment, as an understudied variable in sport tourism. The purpose is …

Role of service automation on guest experience of hotel industry Skoči na glavni sadržaj english
Prijava i registracija Prijava Promjena načina autentikacije Registracija srce logo Navigation 1 …

Purpose This paper aims to classify tourist accommodation using data from Booking. com
and TripAdvisor and analyse the extent to which the different segments identified differ in …

Background: This paper examines the economic implications of market segmentation on
consumer purchasing behavior with a particular emphasis on intertemporal pricing …

The role of market segmentation in sha** pricing strategies for new products is critical.
This study highlights the significance of tailoring pricing decisions in meeting the unique …

Hotel classification is essential for hotel managers and customers. It can assist hotel
managers in better understanding the needs of their customers and in improving various …

This article presents a multi-criteria methodology to identify target markets for the hotel
industry, based on objective and quantitative criteria from official statistical sources, using …

Hotel classification is critical for both customers and hotel managers. It can help hotel
managers better understand their customers' needs and improve their various aspects by …