The importance of social networks as part of the marketing mix has increased significantly in
recent years. Although marketing researchers have comprehensively investigated the …

Purpose This review aims to synthesize the brand hate literature and suggest directions for
future research on brand hate. Design/methodology/approach This study adopted an …

Focusing on the application of artificial intelligence, this study investigates the impact of
emotional display on user engagement with computer-generated imagery influencers …

This study examines how the interaction between emoji (emotional vs semantic) and social
media content (aesthetic experience vs promotion) influences consumer engagement in …

The outbreak of COVID-19 has boosted the significance of social media for tourism
destinations. Therefore, this study investigates how and to what extent the pandemic has …

The prevalence of chatbots in human–computer communication has significantly increased.
Emojis, as a form of emotional disclosure, have gained significant attention for their potential …

Storytelling constitutes a promising tool in destination brand communication. Yet, although it
also emerged as an important research field, studies on how individual story elements …

Companies are increasingly including innovative visual design elements such as
animations and pictographs in digital communication. While both elements can be beneficial …

Personalization is prevalent in modern social media marketing strategies. However, the
users of social media services may perceive that personalized content is intrusive. These …

In response to the rapid growth of mobile Internet, online retailers have created better
shop** experiences through new technologies. These shop** experiences are the …