Purpose The purpose of this paper is to investigate the impact of consumer-brand
engagement and brand experience on behavioural intentions (ie intent to re-purchase …

It is well known that the evaluation of a product from the shelf considers the simultaneous
cerebral and emotional evaluation of the different qualities of the product such as its colour …

Italian Sounding—ie, the Italian appearance of a product or service brand irrespective of its
country of origin—represents a global market phenomenon affecting a wide range of …

La gestión de marca es uno de los temas de la literatura del marketing que está ganando
cada vez más adeptos, ya que investigadores y académicos están orientando sus trabajos a …

Purpose–Reputation is conceptualised as the believed effects that any social agent (ranging
from a person to a company to a country) can have. Food reputation is beliefs about the …

Page 1 ECONOMIA 26 partyre Giovanni Mattia Il neo-lusso Marketing e consumi di qualità in
tempi di crisi FrancoAngeli &MANAGEMENT Page 2 ECONOMIA E MANAGEMENT Page 3 …

La rivoluzione digitale e l'evoluzione dell'ambiente economico e sociale hanno riproposto
con grande evidenza il ruolo della marca nell'ambito del processo di creazione di valore. In …

Reputation is a social-psychological variable influencing behavioural choices in general.
Drawing from current literature on persons and organizations, the concept of reputation is …

In Sicily wine culture it has been handed down from ancient generations. The local economy
has deep roots in the activities of vinification; this resulted in the award of a certificate of …

This chapter examines the critical role of branding in sustaining the competitive advantage
of firms in the luxury fashion markets. This can include brand communication, the flagship …