Since the introduction of OpenAI's ChatGPT‐3 in late 2022, conversational chatbots have
gained significant popularity. These chatbots are designed to offer a user‐friendly interface …

The notion of 'anthropomorphism'has been a subject of intrigue for transdisciplinary
academics and scholars for the longest time, as the origin of this concept dates back to the …

Based on the fast-growing sustainable consumption trend and the importance of social
media in consumer decision-making, increasingly companies are introducing green …

Chatbots incorporate various behavioral and psychological marketing elements to satisfy
customers at various stages of their purchase journey. This research follows the foundations …

This study measures the effects of chatbot anthropomorphic language on customers'
perception of chatbot competence and authenticity on customer engagement while taking …

The rapid development of artificial intelligence (AI) has significantly transformed digital
marketing enhancing its effectiveness and raising new ethical and privacy concerns. This …

The latest development of Generative Artificial Intelligence (GenAI), particularly ChatGPT,
has drawn the attention of educational researchers and practitioners. We have witnessed …

Purpose As information technology advances, the prevalence of AI chatbot products is on
the rise. Despite optimistic market projections, consumer skepticism towards these agents …

Artificial intelligence (AI) chatbots and human employees have emerged as the dominant
forms of online customer service. However, existing research rarely connects the service …

As artificial intelligence (AI) becomes more widespread, one question that arises is how
human-AI interaction might impact human-human interaction. Chatbots, for example, are …