Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review

FM Khan, M Anas, SMF Uddin - International Journal of …, 2024 - Wiley Online Library
The notion of 'anthropomorphism'has been a subject of intrigue for transdisciplinary
academics and scholars for the longest time, as the origin of this concept dates back to the …

Students' perceptions of using ChatGPT in a physics class as a virtual tutor

L Ding, T Li, S Jiang, A Gapud - International Journal of Educational …, 2023 - Springer
The latest development of Generative Artificial Intelligence (GenAI), particularly ChatGPT,
has drawn the attention of educational researchers and practitioners. We have witnessed …

Green power of virtual influencer: The role of virtual influencer image, emotional appeal, and product involvement

K Jiang, J Zheng, S Luo - Journal of Retailing and Consumer Services, 2024 - Elsevier
Based on the fast-growing sustainable consumption trend and the importance of social
media in consumer decision-making, increasingly companies are introducing green …

A literature review of user privacy concerns in conversational chatbots: A social informatics approach: An Annual Review of Information Science and Technology …

E Gumusel - Journal of the Association for Information Science …, 2025 - Wiley Online Library
Since the introduction of OpenAI's ChatGPT‐3 in late 2022, conversational chatbots have
gained significant popularity. These chatbots are designed to offer a user‐friendly interface …

Chatbots in frontline services and customer experience: An anthropomorphism perspective

M Nguyen, LE Casper Ferm, S Quach… - Psychology & …, 2023 - Wiley Online Library
This study measures the effects of chatbot anthropomorphic language on customers'
perception of chatbot competence and authenticity on customer engagement while taking …

Do chatbots establish “humanness” in the customer purchase journey? An investigation through explanatory sequential design

YK Dwivedi, J Balakrishnan… - Psychology & …, 2023 - Wiley Online Library
Chatbots incorporate various behavioral and psychological marketing elements to satisfy
customers at various stages of their purchase journey. This research follows the foundations …

Vlogger: Multimodal diffusion for embodied avatar synthesis

E Corona, A Zanfir, EG Bazavan, N Kolotouros… - arxiv preprint arxiv …, 2024 - arxiv.org
We propose VLOGGER, a method for audio-driven human video generation from a single
input image of a person, which builds on the success of recent generative diffusion models …

Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation‐confirmation model

E Ghazali, DS Mutum, NK Lun - Journal of Consumer …, 2024 - Wiley Online Library
AI‐based voice assistants (AIVA) are capable of interpreting human speech and responding
with useful information, aiding with tasks, and controlling other devices. The usage of these …

[HTML][HTML] Is AI-based digital marketing ethical? Assessing a new data privacy paradox

JR Saura, V Škare, DO Dosen - Journal of Innovation & Knowledge, 2024 - Elsevier
The rapid development of artificial intelligence (AI) has significantly transformed digital
marketing enhancing its effectiveness and raising new ethical and privacy concerns. This …

Understanding public perceptions of AI conversational agents: A cross-cultural analysis

Z Liu, H Li, A Chen, R Zhang, YC Lee - … of the 2024 CHI Conference on …, 2024 - dl.acm.org
Conversational Agents (CAs) have increasingly been integrated into everyday life, sparking
significant discussions on social media. While previous research has examined public …