Antecedents and consequences of a retailers’ price image: The moderating role of pricing strategy

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[HTML][HTML] A pricing optimization modelling for assisted decision making in telecommunication product-service bundling

AF Zakaria, SCJ Lim, M Aamir - International Journal of Information …, 2024 - Elsevier
Product service bundle (PSB) is a marketing strategy that offers attractive product-service
packages with competitive pricing to ensure sustained profitability. However, designing …
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Measurement of Antecedent Factors of E-Commerce Shopee Purchase Decisions for Creative Industry Consumers

Y Fitriani - IQTISHODUNA, 2024 - ejournal.uin-malang.ac.id
Online shop** behavior has become a trend in society today, the development of
information technology has given rise to various e-commerce platforms. Shopee is one of …
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